Jack,

Below is the posting of the ad campaign I've created for the SPCA. The SPCA program is called "One Dog, One Day." The "One Dog, One Day" program is designed to request minimum donations of $10. The strategy of this ad campaign is to communicate that people tend to spend $10 on wasteful daily expenditures. We're attempting to convince them to instead spend $10 for a socially responsible cause, in this case keeping a stray dog alive another day while it's waiting to be adopted.

I've created advertising executions across three media channels; a) radio spot (:60 seconds), b) internet banner ads, c) outdoor billboard. Below are the internet banner ads, followed by the outdoor billboard.

I couldn't figure out how to embed the audio file of the radio spot on this blog, so I've attached the copy of the radio spot below and I've emailed you the radio spot as an atttachment to the email. Let me know if you have any trouble listing to the radio spot.

Thanks,
Mike Mathews