Saturday, June 27, 2009
SPCA :60 Second Radio Spot
Announcer: Do you know how many dogs are put down every year in the U.S.?
Announcer: 4 million (voice over: with emphasis)
Announcer: Do you know how much it costs to keep a dog alive another day while it’s waiting to be adopted?
Announcer: $10 dollars (voice over: with emphasis)
Announcer: That’s right. If you give $10 to the SPCA, you can keep a dog alive another day.
Announcer: Think of how many times every month you waste $10. Need a few examples? How about that greasy Big Mac meal you just ate. Or that T-shirt at the mall you bought that you haven’t worn yet. Or how about that daily trip to your favorite coffee shop and ordering a Venti Soy Triple Vanilla Iced Latti.
Announcer: None of the above do you need….right?
Announcer: OK, now I think you know how you can put $10 to great use. The SPCA has created a program called “One Dog, One Day.” All you have to do is to go to their website; www.spca.com and sign-up to give $10 to give a dog a chance to live another day.
Announcer: OK, one last time. Go to www.spca.com and donate $10 to save One Dog for One Day. Thank You for Your Kindness. This message was brought to you by the SPCA.
Announcer: 4 million (voice over: with emphasis)
Announcer: Do you know how much it costs to keep a dog alive another day while it’s waiting to be adopted?
Announcer: $10 dollars (voice over: with emphasis)
Announcer: That’s right. If you give $10 to the SPCA, you can keep a dog alive another day.
Announcer: Think of how many times every month you waste $10. Need a few examples? How about that greasy Big Mac meal you just ate. Or that T-shirt at the mall you bought that you haven’t worn yet. Or how about that daily trip to your favorite coffee shop and ordering a Venti Soy Triple Vanilla Iced Latti.
Announcer: None of the above do you need….right?
Announcer: OK, now I think you know how you can put $10 to great use. The SPCA has created a program called “One Dog, One Day.” All you have to do is to go to their website; www.spca.com and sign-up to give $10 to give a dog a chance to live another day.
Announcer: OK, one last time. Go to www.spca.com and donate $10 to save One Dog for One Day. Thank You for Your Kindness. This message was brought to you by the SPCA.
Jack,
Below is the posting of the ad campaign I've created for the SPCA. The SPCA program is called "One Dog, One Day." The "One Dog, One Day" program is designed to request minimum donations of $10. The strategy of this ad campaign is to communicate that people tend to spend $10 on wasteful daily expenditures. We're attempting to convince them to instead spend $10 for a socially responsible cause, in this case keeping a stray dog alive another day while it's waiting to be adopted.
I've created advertising executions across three media channels; a) radio spot (:60 seconds), b) internet banner ads, c) outdoor billboard. Below are the internet banner ads, followed by the outdoor billboard.
I couldn't figure out how to embed the audio file of the radio spot on this blog, so I've attached the copy of the radio spot below and I've emailed you the radio spot as an atttachment to the email. Let me know if you have any trouble listing to the radio spot.
Thanks,
Mike Mathews
Below is the posting of the ad campaign I've created for the SPCA. The SPCA program is called "One Dog, One Day." The "One Dog, One Day" program is designed to request minimum donations of $10. The strategy of this ad campaign is to communicate that people tend to spend $10 on wasteful daily expenditures. We're attempting to convince them to instead spend $10 for a socially responsible cause, in this case keeping a stray dog alive another day while it's waiting to be adopted.
I've created advertising executions across three media channels; a) radio spot (:60 seconds), b) internet banner ads, c) outdoor billboard. Below are the internet banner ads, followed by the outdoor billboard.
I couldn't figure out how to embed the audio file of the radio spot on this blog, so I've attached the copy of the radio spot below and I've emailed you the radio spot as an atttachment to the email. Let me know if you have any trouble listing to the radio spot.
Thanks,
Mike Mathews
Friday, June 26, 2009
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